Our Mission & Vision
At Parrots Wizard, we believe that every bird deserves a long, healthy, and vibrant life. Our journey started over 9 years ago with a simple mission: to bridge the gap in specialized avian nutrition in India.
As passionate experts, we understand that different parrot breeds—from small Budgies and Lovebirds to larger African Greys and Macaws—have distinct dietary needs. That is why we formulate premium, high-quality bird food and essential supplements (like our specialized calcium formulas) that support optimum growth, beautiful plumage, and successful breeding cycles.
The Heart & Soul Behind the Brand (Our Founder’s Story)
Parrots Wizard is not just a business; it is a mission born out of pure empathy and dedication.Our founder Mr. Rohit Rabade, despite being 80% physically challenged, turned his deep love for avian welfare into a lifelong commitment. Witnessing the lack of proper, scientific nutrition available for birds, and driven by a strong resolve that “no bird should ever suffer due to poor diet,” he embarked on this journey.
His relentless hard work and vision have been recognized at the highest level—he was honoured with the prestigious Best Businessman Award in Maharashtra.
Today, under his passionate leadership, Parrots Wizard products consistently rank as Top Sellers on India’s leading marketplaces like Amazon and Flipkart. Every single blend and supplement we create carries our founder’s personal promise: elite quality, absolute purity, and a genuine care for your feathered family members.
From Local Excellence to Nationwide Trust
What started as a passionate initiative in Kolhapur, Maharashtra, has now grown into a nationwide trusted brand. Today, we are proud suppliers to leading pet supply stores, professional breeders, and dedicated bird parents across India.
We ensure zero artificial preservatives and 99% clean, dust-free sorting for all our products, putting bird health and safety above everything else
